Multiturf Sport

They wanted to be able to display new products and services, provide answers to frequently asked questions, and provide accurate cost estimates to potential clients.

The Homepage opens with a hero section displaying some of Multiturf’s prestigious affiliations.

The design focuses on angled clip paths with the intention being to best display Multiturfs artificial turf installations in use.

A primary focus of the site is to showcase the various types of high-quality artificial turf that Multiturf offers as well as showcase the professional installations Multiturf has done for their clients.

For this, I designed and built individual pages for each of their sales funnels. These pages contain editable content blocks allowing the Multiturf team to easily update the pages as needed.

The Products

The main products page is clean and to the point – presenting users with Multiturf’s catalog of artificial turf.

This page also takes advantage of the stunning macro photography that Multiturf does in-house.

Custom post types and taxonomies were set up allowing the Multiturf team to easily add and remove products from their catalog using the WordPress CMS. Page templates were also built for product entries that can be used by the team to easily add product entries that adhere to the designed look and feel of the site.

I also created several custom Gutenberg content blocks to give the team more options when displaying product information.

The assets and copy can be laid out in multiple configurations to suit the content. Wherever needed videos can also be used in place of photos.